Friday, March 18, 2011

the effects celebrities have on media


For my topic I am looking to explore the ways in which celebrity
endorsements have an effect on a product. For example, does pepsi make more
sales when they have a celebrity shown in the advertisement? Or would the
company have the same results in sales if they used non-celelbrities or the
product alone. Cosmetic brands and luxury items such as watches, are also
known to have a celebrity endorse their product in an advertisement. How
did this type of advertisement style come to be? 


www.umich.edu

1 comment:

  1. Since the point of these blogs would be to reach an audience of strangers, it might be a good idea to contextualize/explain things like the "www.umich.edu" link. Why's that on your blog? How is it related to your concerns about advertising and celebrities endorsements?

    ReplyDelete